Must be a 1-(wo)man startup.
Must code. Must write good copy.
Must be passionate about solving problems for our customers, not “designing.”
Must fix other people’s designs and front-end code on production (people ship whenever they want).
Must help our 1-(wo)man startups with their design problems. Must force your help on them when needed.
Must take the words of our founders/whomever straight to mocks without worrying about whether we’re going to build it. Make the mocks, then start evaluating the idea. Pivot it when necessary (always).